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Friday, October 28, 2005


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You know, maybe it's that I've been trying to cut down on coffee, but I just couldn't understand why Google would "give away" so many things--their motives. They are, after all, a public company with their bottom line in mind.

Now it all makes so much more sense. Thanks!

I don't have a attention span but while talking about getting your own attention data back i think its illegal for any corporation to track my individual web usage

Applied--just waiting for my confirmation email.

It may be a long wait - I still haven't received one from maybe a week ago (though I haven't checked back to see itf there was a problem at the time)


I have been contacted, so if anyone else see's this that's been waiting, be assured you haven't been forgotten.

Just an infrastucture change that's caused a delay for some of us.

Thanks Ed!

Nick, this is an insanely good description of why AttentionTrust matters. Hope you don't mind, but I've re-posted the whole thing at the AttentionTrust blog.

And Yvonne and Steven, I apologize for the delay in processing your AttentionTrust memberships--I'm the Executive Director and currently the only staff member, so it's taking me longer than I'd like to keep up with the applications as we get our infrastructure in place. You should hear back within a few days at most. Thanks for your patience and your support of AttentionTrust!


Ed, please feel free to re-post this.

BTW, the inspiration to write this post was an email you sent the group earlier this week.

As long as it's aggregated and not personally identifiable, I don't really care about my attention data. Nor would I expect to get it back since once it's aggregated, they can't identify me anyway. This seems like a very nebulous issue, maybe I'm just not understanding what you think I'm "giving up".
I don't find this type of information that useful overall. Just because at one time I did a search for "Cat 5 cables" or bought a book about "trees" doesn't mean I have a long-term interest in these things. I probably had one specific problem with the cable and trees and now that it's solved I don't need to be recommended tree books all the time. I'd rather have some control over which parts of this data are "really me" and which parts are just transient searches/purchases/interests.

Maybe someone can write a well thought out letter to Tim B. Lee encouraging him to convince Jimmy Wales to create a non-profit, open source version of Del.icio.us.

Firefox, IE could integrate it into their next browsers like Flock is doing and if you found a SpamBlog you could click a little icon of a can of spam and it would get tagged spam. The search engine could use that info to better rank results.

I have a very basic question: How do they label the collected data ? Do they use some exceptionally good and proven data mining and cleansing techniques to do that (people except Goog especially)?

The curiosity here is about mapping a particular data set to a persona and then use that persona to identify surfing habits? This rings some bell. Has anybody ever heard of "Purple Yogi" or remember them ? They had( or have, if they still exist) a similar motive back in 90s

Signed up.

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