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Tuesday, October 30, 2007


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You would be correct on that assumption. As I said in my post Steve Rubel as a Web 2.0 proponent at one point for me anyway got to be just too much to read. All that Web 2.0 goodie goodie was sparking my gag reflexs :) but his post yesterday - which I only read because of the title - was an excellent thought provoking post.

Another good way to pick up traffic is to do "list posts", with titles like "Five Techniques to Optimize Delphi Code" or "Ten Ways to Detect I/O Pressure in SQL Server"

I also like to look at my referer statistics to see what Google searches are finding my content, which gives me an indication what people are interested in.

I'd love your advice on which is the more powerful attractant:

a funny or catchy title like Rubel's, or a plain jane SEO content driven title?

It's hard to have it both ways, and I'm never quite sure what to do.

@Steven: I'm right there with you. Having survived the first boom-and-bust, I can't help but notice the similarities between then and now.

@Meredith: Assuming that catchy titles and SEO-friendly titles are mutually exclusive, I'd opt for catchy titles. However, I'd argue that catchy titles are ones that include the keywords which interest potential readers, which should also make them SEO-friendly.

Sadly it seems that titles have fallen victim to the 'everything must be packed with keywords' mentality. Some writers are more interested in catching the attention of Google than catching the attention of real readers. Me, I prefer quirky titles because that is the way I speak and that's what catches my eye. And they don't sound fake...

When I'm going through Google Reader every morning, my finger is always on the 'J' button to skip to the next article, and if a title doesn't interest me, the post doesn't get read. Simple as that.
Google isn't going to read your post and comment on it. I might. Create posts for the readers. I mean, this is what you do it for. Right?

Good advice. Write for humans not for bots.

The most clicked posts in my music blog are those which have a question as title. "What is minimal techno?", for example, seems to draw attention of people who are new to this subject, and want to know what is all about. Making questions and answering them is a good formula to attract readers.

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