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Friday, October 17, 2008


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A consequence of (Steve) Job's Paradox, to the effect that it takes a lot of complexity (e.g., software) to make something simple (e.g., the Mac). Reducing keystrokes to accomplish a given task is always a good goal, while trying to figure out a 'typical' customer's workflow may well be impossible. The simple things come first, like increasing the font size within the application, even though custoemrs can do that with the screen's DisplayProperties, but don't. So far as I know, all attempts of having a program 'learn' a customer's workflow have been disappointing. Certainly challenging. Our experience has been that good, useful ideas bubble up when actually talking with a customer, but unfortunately that doesn't happen as much as we'd like.

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